Agricultural Information Management (AIM) was founded in 1996 to consult with farmers about how to manage data in order to make more informed business decisions. Two partners, Matt Dale and Robert Mehrle, use their fifty years plus of farming experience in the heart of the Mississippi Delta to assist producers in generation, collection, and structuring of data with one goal in mind - improving profitability.

Pictured from left to right: Wayne Nuckolls, Matt Dale, and Eddie Dunavent. Not pictured: Robert Mehrle, Karen Tubbs, and Curt McDaniel.

Dale and Mehrle feel like they combine a special knowledge of cotton and rice production as well as that of other crops grown in the South with common business sense and ground level knowledge of precision ag tools and procedures - including the best record keeping software in the US. GPS equipment, yield monitors, and data loggers are sold along with the training, support, and determination needed to "make it work on the farm." AIM's primary customer base is in the Mid-South region of the US but the company services customers throughout the United States as well as Canada, Brazil, and Mexico. A network of dealers threads through Arkansas and Tennessee, with Alabama soon to be added to the list.
AIM began selling Farm Works in 1997 after a lengthy effort to find software. After numerous "roll outs" Matt and Robert realized that sometimes the simplest is the best. Since that time, Farm Works software has become the core means of getting information to the farmer. Wayne Nuckolls and Eddie Dunavent have added needed skills in sales and installation to service a wider area. Karen Tubbs holds the organization together in the office awaiting the annual jaunt down Memphis' Beale Street with Michelle and Troy.
The provision and interpretation of information is the key focus of the business plan. To that end, Mid-South Ag Data (MSAD, www.midsouthagdata.com) was started in 1999 as one of the first SST Information Labs. AIM and MSAD constantly work with Farm Works and Toolbox to get the best of both. Curt McDaniel, a GIS specialist with MSAD, enjoys sliding over into Farm Site and Site Mate support. A high speed, two-way satellite connection improves data transfer at treborkm@direcway.com. A stand-alone company as well as a website - www.farmgroup.com **Coming Soon** - is under development to provide Internet communication between local farmers and Mississippi Cooperative Extension Service specialists. Also there are plans for a farmer-to-farmer chat room, banner advertising, and cyber shopping. AIM recently became a reseller for Digital Globe's AgroWatch imagery products to explore ways to help farmers use imagery to improve crop production. AIM is about as high tech as rednecks get in Mississippi.
AIM is working with Farm Works developers to make the program more cotton friendly. This improvement will help AIM live up to its status as the top Farm Works reseller for 2001. For more information, visit http://www.aimgps.com or call (662) 375-8927.

AIM works…                      
… on the farm.