| Farm Works Software, Inc Announces Strategic
Alliance With Raven Industries, Inc
The first product produced by this alliance will be marketed as Guide Mate. It will combine a guidance program produced by Farm Works' Site Mate Basic and Raven. The program will operate on a Compaq iPAQ, but will also be able to run on other PDA's in the future. GuideMate will provide guidance, datalogging and a coverage map providing instant feedback on application performance in the field. This product will be jointly marketed by Farm Works and Raven, and sold through both of their distribution networks. The system interfaces with Raven's SwathSmart Guidance system as well as other guidance systems on the market. Current Site Mate users will be able to add Guide Mate to their program for a $500 List Price upgrade fee. Also, users will be able to upgrade Site Mate Basic to Site Mate Scouting and Site Mate VRA as they are ready. Both of those programs will also work easily with the Guide Mate. In addition to the GuideMate, Farm Works and Raven will work together on other product offerings. Farm Works will customize a version of its office software, Farm Site, for Raven, and Site Mate will be loaded on Raven's VIPER precision application system for the customer to utilize when he or she is ready. The VIPER will still work with any software package that produces a shapefile, but it will be "Farm Works Friendly". When the user is ready to use the features of Site Mate, they can simply push a button on the VIPER and begin using the software. The upgrade charges to activate the program will be the same as buying Site Mate off the shelf, but having it already loaded on the VIPER will make the upgrade process extremely efficient. Advanced programs like Site Mate Scouting and Site Mate VRA can also be loaded to the VIPER with ease. "The alliance with Farm Works illustrates our commitment to precision agriculture," said Dan Rykhus, Vice President and General Manager of Raven's Flow Controls Division. "We feel the Guide Mate product creates a powerful enhancement to our SwathSmart guidance system and provides an upgrade path between our basic guidance system and our VIPER precision application system. The other software packages from Farm Works that will be customized for Raven allow us to offer a complete package of hardware and software to potential customers. In addition, the association with Farm Works gives us an opportunity for greater penetration of our precision products among growers. " According to Scott Nusbaum, Farm Works Vice President, "This alliance provides greater exposure for our software products to both growers and ag retailers. The Guide Mate package allows current and future Farm Works customers to add guidance capability to our Site Mate programs at a reasonable price. Also, Raven's distribution network will help us reach more ag retailers with our software. We feel our software expertise, combined with Raven's expertise in guidance and control systems, will create many exciting new product opportunities." Raven Industries has 22 years of experience in the development of solutions for agriculture, ranging from flow control technology to GPS applications. These new innovations from Raven make chemical application, planting, and fertilizing easier and more affordable. Farm Works Software offers a suite of fully integrated farm management programs designed specifically to help producers operate their farm more profitably. In addition to farm management programs, Farm Works offers software for agricultural consultants and retailers. Farm Works Software has over 10 years of experience and is continually improving existing software and developing new programs to benefit the agricultural industry. Farm Works Software currently has over 18,000 users worldwide and has programs available in multiple languages. |
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